Monthly Archives: October 2013

Managing A Hotel’s Reputation In The Social Media

Whether we talk about a hotel, a restaurant, or a pub, it is highly important for a property’s chain manager to keep track of the property’s reputation on different channels. Guests can leave comments on multiple review sites and social media pages and keeping track for all these sites can prove problematic. To address this issue, web applications that can handle all the sites are developed, so you can review every guest comment from the most popular channels within a single page, without visiting those channels one by one. Data for each property (hotel) is collected from Booking.com, TripAdvisor, Facebook, Twitter, Google Plus and many other channels through a single application, so the manager of the property chain can monitor them all within a single site. The best thing is that the manager can create notifications to alert her if notable changes occurred, such as a sudden drop/rise of the average rating or an increase/decrease of the number of bad comments.

The best solution is to split everything in two parts, one for viewing and generating reports based on reviews, the other for management, used to create events and posts, The manager can create reports based on the data, filter them for good and bad reviews and send statistics to the hotel staff. The solution also includes a part that allows the manager to manage all the channels from which reviews are collected. This makes possible easy updates of the Facebook or Twitter status through a single click for the chosen properties, creating events and campaigns for the chosen guests, and sending private messages to those guests via email, sms and social media pages.

In the “Internet” era more and more activities happens online, including the property reviewing process. It thus becomes really important for hotel managers to keep up with the technology and rely on the best solutions to improve the reputation of their property. A bad reputation leads to loss of guests, so using an effective solution to monitor these reviews in real time and act swiftly upon them can greatly improve the health of the business. The reputation management solution will provide hoteliers access to up to date comments of people who visited their properties and enable the online management of the comments.

What To Consider When Building A PCI Compliant Architecture

A PCI Compliant solution is often requested by customers for large scale enterprise applications.
When developing such a solution, the provider must address mainly the following areas:
- Building and Maintaining a Secure Network
- Protecting the cardholder data
- Maintaining a vulnerability Management Program
- Implementing Strong access control measures
- Regularly Monitoring and testing the network(s)
- Maintaining an information security policy

The PCI compliance requirement affects the system architecture as well as coding paradigms and the deployment choice.

In most cases, an isolated server is used to ensure PCI compliancy. All credit card information will only be handled by this server. When making a transaction, client applications will make two requests:
- one request containing the PCI data to the PCI server;
- one request containing the transaction data to a webapp.
A webapp will request the PCI server to make the create transaction request to the external systems that require credit card information for internal processes.
Usually, all PCI related information is stored in the database server on a separate database instance.

All personnel involved in the maintenance of the applications must conform to strict procedures.

For more information, do not hesitate to contact us.

Hotel Carbon Footprint Calculator

What Is Hotel Carbon Footprint?

In early 2011 the International Tourism Partnership (ITP) and the World Travel & Tourism Council (WTTC) started collaborating on an initiative to unite hotel industry efforts to calculate and communicate carbon impact by agreeing on a standardized methodology and metrics. The partnership consists of  12 world renowned hotel companies: Accor, Fairmonover a given pet Hotels & Resorts, Hilton Worldwide, Hyatt Hotels & Resorts, InterContinental Hotels Group, Marriott International Inc., MGM Resorts International, Mövenpick Hotels & Resorts, Red Carnation Hotel Collection, Starwood Hotels & Resorts Worldwide, Inc., Premier Inn—Whitbread Group, and Wyndham Worldwide. All of the parties involved make up what is being called the Carbon Measurement Working Group (CMWG). More info on this subject is available at Green Lodging News.

 

Hotel Carbon Footprint (HCF) is a software solution created by AROBS Transilvania Software to assist the Carbon Measurement Working Group and help hotels measure the total carbon levels in common, guest and meetings rooms, by defining a common measurement method to be used across the industry. The solution uses advanced algorithms to measure energy consumption from in house appliances over a given time frame, keeps into account the breathing rate of a normal person and correlates all the collected information with the size of the rooms to give accurate results.

Why?

A constant increase in demand for sustainable products and services has been witnessed lately, turning the eyes of proactive companies towards the implementation of innovative and effective green solutions. An April 2008 Deloitte survey on business travelers reports that “95% of respondents believe the hotel industry should be undertaking “green” initiatives. Additionally, 38% of respondents made efforts to identify “green” hotels before traveling, 60% of respondents voiced concern about global warming, 40% of respondents would be willing to spend more to stay at a “green” hotel.
Source: Risks and Rewards for Building Sustainable Hotels – Deloitte Study

To address the customers’ concern for an environmentally friendly travel, hotels are constantly applying for green certifications such as the “ISO 14001 Certification” or the “LEED Certification”. These certifications provide a framework to be used by corporations to reduce waste, energy consumption, pollution and be recognized for their efforts. The total carbon footprint of a hotel is a required measurement for obtaining green certifications, so hotel managers should definitely try to measure it, understand it, and act accordingly. Additional information about the rewards of building sustainable hotels can be found in Delloite’s Risks and Rewards for Building Sustainable Hotels study.

What will HCF tell you?

The value proposition of the product is to help hotel managers understand the complex links between the way their hotel operates, the total consumption of fuel and energy and the impact it has on the environment through carbon emissions. Information managers can thus prioritize their actions by analyzing and understanding the types of energy used allowing their business to function in a sustainable manner.

Being designed for Hotel Managers, HCF will provide information regarding the total carbon footprint for rooms and meeting spaces over a specific time frame, per night or per guest. This specific data provided by HCF also comes as a direct response to corporate Request For Proposals (RFPs) regarding carbon footprint calculators.

What data is needed?

Energy consumption data for 12 months using meter readings or invoices.

Area surface data (square meters or square footage) for:

  • Guest rooms & corridor area
  • Meeting spaces area
  • Total area

Availability of service

The service will be soon available for hoteliers.

To find out more about our service or request a demo please go to http://www.arobs.com/contact/write-to-us/